Free Range Meat
Foods that have higher ethical standards for their livestock can be more expensive. This badge is highlighting products that use only the highest welfare meat.
Deboned Salmon, Water Sufficient For Processing, Lamb Liver, Lamb Lung, Lamb Green Tripe, Lamb Heart, Lamb Kidney, New Zealand Green Mussel, Dried Yeast, Cassia Gum, Carrot, Salmon Oil, Calcium Carbonate, Agar-Agar, Guar Gum, Potassium Chloride, Choline Chloride, Taurine, Iron Proteinate, Zinc Glycine Complex, Niacin Supplement, Alpha-Tocoperol Acetate, Sodium Selenite, Manganese Proteinate, Copper Glycine Complex, Thiamine Mononitrate, Calcium Pantothenate, Riboflavin, Pyridoxine Hydrochloride, Vitamin A Acetate, Biotin, Vitamin B12 Supplement, Calcium Iodate, Folic Acid, Cholecalciferol
86% Ingredient Score |
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| Protein Source Quality |
8/10 |
 Organs and Freshly Prepared Insect (Whole Black Soldier Fly Grubs)Organ meat provides great sources of different proteins and adds extra vitamins and minerals to the food. Freshly Prepared Whole Grubs are an incredibly digestible protein source that utilises a great amino acid profile. |
| Named Protein Source Quantity |
15/15 |
Quantity as percentage
71%+
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| Carbohydrate Quality Score |
5/5 |
 Sweet potato / Butternut SquashSweet potato and Butternut Squash are both low on the glycaemic index showing great amounts of slow release energy which keeps energy levels constant and reduces the risk of diabetes. They are also both very digestible sources of carbohydrate. |
| Fat Quality Score |
5/5 |
Chicken Fat / Black Soldier Fly GrubsChicken Fat adds great palatability to foods, it is highly digestible and a great source of energy. It contains some Omega 3 and 6. BSF Grubs provide a high energy source with a good blend of saturated and unsaturated fats. |
| Oil Quality Score |
5/5 |
 Named Fish Oil / Named Insect Oil / Lipped MusselNamed Fish Oil, Named Insect Oils (Black Soldier Fly Grubs) and Green Lipped Mussels provide great sources of Omega 3 and 6. These add fantastic palatability to foods. |
| Fibre Quality Score |
4/5 |
 Sugar Beet / VegetablesSugar Beet and Vegetables contain good levels of both insoluble and soluble fibres and have them in easily accessible forms. |
| Joint Care Quality Score |
3/5 |
Oil + One Joint Care IngredientThis category contains added ingredients specifically designed to aid joints: Including either part of a joint pack or natural holistic ingredient. For example: Glucosamine/Chondroitin or Green Lipped Mussel alongside a higher quality oil |
Product Checklist |
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| Wheat Free |
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| Grain Free |
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| Hypoallergenic Principles |
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| Use Only Natural Preservatives |
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| Joint Care |
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| Cooking Process | Steamed |
Company Information10/10 |
Company InformationTo help pet owners get to know their preferred brands better, where we are able, we include information about each company's business practices. This includes questions about the sustainability of their processes and products, alongside information about the company themselves. There is no score associated with the company information. Questions answered yes will be ticked and those answered no will have crosses. If the answer is unknown, we feature a question mark. |
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| Does the Company use renewable energy in the production of their food? |
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Does the Company use renewable energy in the production of their food?By making a switch to sustainable renewable energy, businesses reduce reliance on fossil fuels. Green alternatives are now more available than ever and easier for companies to implement in the production of their products. |
| Does the Company use renewable energy in both offices and headquarters? |
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Does the Company use renewable energy in both offices and headquarters?By making a switch to sustainable renewable energy, businesses reduce reliance on fossil fuels. Green alternatives are now more available than ever and easier for companies to implement in their offices and warehouses. |
| Are the Company headquarters Carbon Neutral? |
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Are the Company headquarters Carbon Neutral?Human and Pet food manufacturing has a huge impact on the planet. Some companies have invested significantly in reducing their C02 emissions within their offices and company headquarters. Some are now able to make the positive statement of being completely Carbon Neutral. |
| Are all stages of the Company's production Carbon Neutral? |
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Are all stages of the Company's production Carbon Neutral?Human and Pet food manufacturing has a huge impact on the planet. Some companies have invested significantly in reducing their C02 emissions within their offices and company headquarters. Some are now able to make the positive statement of being completely Carbon Neutral. |
| Is all the Company's packaging compostable or recyclable? |
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Is all the Company's packaging compostable or recyclable?Investing in packaging that is easy to recycle or reuse is a huge step in creating a greener planet. The right type of packaging has an incredibly long-life span and has the capacity to be turned into other packaging and products time and time again. |
| Does the company use traceable free range meat? |
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Does the company use traceable free range meat?Free Range livestock are healthier, happier due to access to natural conditions such as sunlight and free and space to roam. Full traceability is important for all stages of meat production, from the raising to the eventual slaughter. |
| Does the Company use organic meat? |
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Does the Company use organic meat?Some meat used across the pet industry can contain potentially harmful chemicals or antibiotics. Organic certified meat and fish is 100% free of anything artificial and can be more digestible and palatable for pets. |
| Which country is the Company based in for tax purposes? |
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Which country is the Company based in for tax purposes?Where a company is based will directly dictate how much tax is being paid. A company being based and registered in the UK (or home country of brand) means appropriate tax is paid here to support the economy. Some companies will be based in 'tax havens' with low or no corporate taxes. Tick given to all companies in the UK or their home country paying suitable tax. |
| Is the Company family/privately owned? |
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Is the Company family/privately owned?Some pet brands are owned and have been developed by a family run company or private investors. |
| Is the Company owned by a corporation or investment fund? |
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Is the Company owned by a corporation or investment fund?Some pet food brands are owned by a larger parent company. This larger corporation will control several different brands and companies. Some will be within the pet sector and some outside the sector. |
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