Established in 2017 by our Academy Training Team who were frustrated at the review websites at the time that appeared to be opinion based rather than factual. Pet Food Expert was an evolution of the material and training we use in our Academy to train on how to understand what makes a good pet food.
Our website scores purely on ingredient quality and quantity. We don’t believe cooking method makes much difference to a pet’s health - what style of food you feed depends on your pet and your lifestyle – so we don’t score on this.
Pros
Clear scoring system
Scoring is clear and understandable. Each score is built on assessing ingredients from each food group. The purpose of Pet Food Expert is to help owners understand the principles of what make a great pet food and use this knowledge to confidently choose the right diet for their furry friend.
Doesn’t make or generate money
There are no advertisements or sponsorships.
Doesn’t favour food processes
Scores are all ingredient led. Foods being ‘gently’ cooked doesn’t automatically make them better for an animal, the ingredients are what counts.
Assesses dog and cat foods
Pet Food Expert is currently the only UK food comparison website for cat owners.
More Company Information
Pet Food Expert lists information about company ethics (including brands eco credentials) as pet owners deserve to know as much as possible about their chosen brand.
Cons
Owned by Pets Corner
Pet Food Expert is a Pets Corner service and we do score our four own brands alongside others. However, each food is scored in the same way and every listing has a link to the brand website if customers wish to purchase. We simply lay out the facts.