Pet Food Expert | About PFE

Easy

Here at Pet Food Expert, we make comparing pet foods as easy as possible. This helps you understand more about nutrition, ingredients, allergens, and cost. As well as helping you uncover more information about the manufacturer. We combine our findings into clear results so that you can make up your own mind!

Expert Testing

Our expert nutritionists gather information from product packaging and supplier websites. In addition, we have undertaken independent food testing on certain food brands and include these results. If we're unable cannot find information, we try to obtain this from the suppliers directly to give you a scientific and unbiased assessment of food quality.

Opinion Free

To make things simple, we offer an impartial and opinion-free comparison of pet food products from over 40 of the UK’s top-selling providers. Start comparing foods today and within minutes you’ll have the facts.

Frequently Asked Questions

What is Pet Food Expert?

Pet Food Expert is a factual, opinion-free source of information for pet owners. Our expert search allows you to compare the UK's top selling dog food brands to make an informed choice about what to feed your pets.

Why do pet owners need Pet Food Expert?

We developed the Pet Food Expert scoring system to make it easier for pet owners to find foods according to: their nutritional performance, their allergen contents and their suppliers' ethics.

Who Created Pet Food Expert?

Pets Corner, who've been selling pet food since 1968, developed Pet Food Expert to help confused customers make sense of pet food labelling and ingredients.

Advice for pet owners is increasing, websites, blogs and ‘expert’ resources are available, often giving conflicting information based on personal opinion.

Pet Food Expert is different. It's 100% opinion free. It concentrates purely on facts. With the information provided, you can make up your own mind.

How does Pets Corner know more than others?

Pets Corner has spent over 50 years advising customers on what to feed their pets. They've seen the positive effects that nutritious foods can make to a pet's wellbeing and the problems poor foods can cause.

Pets Corner understand the processes involved in manufacturing pet food and the creative routes some food brands take to get round the labelling laws. Before any product is listed on Pet Food Expert, its packaging is assessed by Pets Corner nutritionists. If anything is unclear they contact the manufacturer to ask for clarification. In the name of transparency, this correspondence is available for anyone to see. If the supplier refuses to answer any of the questions asked well… customers can make their own conclusions.

If you're owned by Pets Corner, aren't you biased toward your own foods?

The Pet Food Expert has many pet food brands listed and Pets Corner only have an interest in Greenacres and MORE. These products are reviewed in the same way as every other product.

Pet Food Expert is simply an unbiased place where pet owners can come for clarity. What they decide to buy – and where they decide to buy it from - is entirely up to them (although Pets Corner would obviously love it if pet owners chose to shop with them).

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