Guru Surf & Turf

64% Ingredient Score

Company Information: 5/10

Ingredients

Dried Ground Beef (30%), Brown Whole Grain Rice (Thermally Pre-Treated), (29%), Dried Ground Sea Fish (7%), Sweet Potato (7%), Dried Poultry Liver, Maize Germs, Mixed Vegetables (Alfalfa, Broccoli, Carrots And Chicory), Mixture Of Cold Pressed Vegetable Oils (Evening Primrose, Linseed & Rapeseed), Seaweed (Dried), Beet Pulp, Fish Oil (4%), Gelatine Powder, Dried Moor, Dried Fruits (Apples, Cranberries, Pears), Dried Herbs (Green Tea, Parsley & Rosemary) Yucca Schidigera (Dried), Garlic Powder, Pre Biotic (FOS, MOS), Dried Green Lipped Muss

64% Ingredient Score
Protein Source Quality	★★★★★ 4/10	4/10 Named Meat, Fish, and Insect Meal Named Meat, Fish and Insect Meal is a good source of concentrated protein and is well digested. Easy to judge the types of amino acids present and their quantities. Common insect proteins used are Dried Black Soldier Fly Grubs and Dried Mealworm.
Named Protein Source Quantity	★★★★★ 6/10	Quantity as percentage 31-40% 6/10
Carbohydrate Quality Score	★★★★★ 4/5	4/5 Oats / Barley / Brown Rice / Yams Lentils / Potatoes / Tapioca / Cassava Oats, Barley, Brown Rice, Yams, Lentils, Potatoes, Tapioca and Cassava can all be digested more efficiently and have good glycaemic index scores showing they contribute lots of slow release energy to the diet.
Fat Quality Score	★★★★★ 6/10	6/10 Poultry / Beef and Mealworm Fat Poultry, Beef and Mealworm Fat are average-quality fat sources used for energy. Poultry and Beef are associated with some allergies. All contain some Omega 3 & 6 and moderately increase palatability.
Oil Quality Score	★★★★★ 4/5	4/5 Flax / Linseed / Chicken Liver / Chicken Oil / Coconut Oil / Olive Oil Flax, Linseed, Chicken Oil, Coconut and Olive are all great quality digestible oils that contain good levels of Omega 3 and 6
Fibre Quality Score	★★★★★ 5/5	5/5 Fruit Fibres (Apple, Citrus) Fruit fibres are ideal for the digestive system being high in both soluble and insoluble fibres and aiding gut motility and the formation of faeces.
Joint Care Quality Score	★★★★★ 3/5	3/5 Oil + One Joint Care Ingredient This category contains added ingredients specifically designed to aid joints: Including either part of a joint pack or natural holistic ingredient. For example: Glucosamine/Chondroitin or Green Lipped Mussel alongside a higher quality oil.

Product Checklist
Wheat Free
Grain Free
Hypoallergenic Principles
Use Only Natural Preservatives
Joint Care
Cooking Process	Cold Pressed

Company Information 5/10	Company Information To help pet owners get to know their preferred brands better, where we are able, we include information about each company's business practices. This includes questions about the sustainability of their processes and products, alongside information about the company themselves. There is no score associated with the company information. Questions answered yes will be ticked and those answered no will have crosses. If the answer is unknown, we feature a question mark.
Does the Company use renewable energy in the production of their food?		Does the Company use renewable energy in the production of their food? By making a switch to sustainable renewable energy, businesses reduce reliance on fossil fuels. Green alternatives are now more available than ever and easier for companies to implement in the production of their products.
Does the Company use renewable energy in both offices and headquarters?		Does the Company use renewable energy in both offices and headquarters? By making a switch to sustainable renewable energy, businesses reduce reliance on fossil fuels. Green alternatives are now more available than ever and easier for companies to implement in their offices and warehouses.
Are the Company headquarters Carbon Neutral?		Are the Company headquarters Carbon Neutral? Human and Pet food manufacturing has a huge impact on the planet. Some companies have invested significantly in reducing their C02 emissions within their offices and company headquarters. Some are now able to make the positive statement of being completely Carbon Neutral.
Are all stages of the Company's production Carbon Neutral?		Are all stages of the Company's production Carbon Neutral? Human and Pet food manufacturing has a huge impact on the planet. Some companies have invested significantly in reducing their C02 emissions within their offices and company headquarters. Some are now able to make the positive statement of being completely Carbon Neutral.
Is all the Company's packaging compostable or recyclable?		Is all the Company's packaging compostable or recyclable? Investing in packaging that is easy to recycle or reuse is a huge step in creating a greener planet. The right type of packaging has an incredibly long-life span and has the capacity to be turned into other packaging and products time and time again.
Does the company use traceable free range meat?		Does the company use traceable free range meat? Free Range livestock are healthier, happier due to access to natural conditions such as sunlight and free and space to roam. Full traceability is important for all stages of meat production, from the raising to the eventual slaughter.
Does the Company use organic meat?		Does the Company use organic meat? Some meat used across the pet industry can contain potentially harmful chemicals or antibiotics. Organic certified meat and fish is 100% free of anything artificial and can be more digestible and palatable for pets.
Which country is the Company based in for tax purposes?		Which country is the Company based in for tax purposes? Where a company is based will directly dictate how much tax is being paid. A company being based and registered in the UK (or home country of brand) means appropriate tax is paid here to support the economy. Some companies will be based in 'tax havens' with low or no corporate taxes. Tick given to all companies in the UK or their home country paying suitable tax.
Is the Company family/privately owned?		Is the Company family/privately owned? Some pet brands are owned and have been developed by a family run company or private investors.
Is the Company owned by a corporation or investment fund?		Is the Company owned by a corporation or investment fund? Some pet food brands are owned by a larger parent company. This larger corporation will control several different brands and companies. Some will be within the pet sector and some outside the sector.

: The company has answered yes to this question

: The company has answered no to this question

: The company hasn't answered the question

: The company hasn't been asked

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All Life Stages Dog

Ingredients

64% Ingredient Score

Named Meat, Fish, and Insect Meal

Oats / Barley / Brown Rice / Yams Lentils / Potatoes / Tapioca / Cassava

Poultry / Beef and Mealworm Fat

Flax / Linseed / Chicken Liver / Chicken Oil / Coconut Oil / Olive Oil

Fruit Fibres (Apple, Citrus)

Oil + One Joint Care Ingredient

Product Checklist

Company Information

Company Information

Does the Company use renewable energy in the production of their food?

Does the Company use renewable energy in both offices and headquarters?

Are the Company headquarters Carbon Neutral?

Are all stages of the Company's production Carbon Neutral?

Is all the Company's packaging compostable or recyclable?

Does the company use traceable free range meat?

Does the Company use organic meat?

Which country is the Company based in for tax purposes?

Is the Company family/privately owned?

Is the Company owned by a corporation or investment fund?

Oats / Barley / Brown Rice / Yams
Lentils / Potatoes / Tapioca / Cassava